Website Design Services to Increase Your Online Exposure

Here's a tough one to swallow: Your website just does not attract a significant number of visitors.

Sure, a couple of leads will come in now and again...

It isn't, however, what you expected to see. If you find yourself in this situation, it may be time to improve your website.

Fortunately, digital marketing techniques like Search Engine Optimization (SEO) can attract more users to your page and improve the number of clicks on your website organically! However, before you can create a successful SEO strategy, you must first figure out why your site isn't generating leads.

This article will tell you how to do the following:

Why isn't your website getting enough visitors?

What makes website optimization so important?

How to Improve the SEO and Conversion Rates of Your Website.

Are you ready to get into the weeds of your website and address your traffic issues once and for all?

Let's get this started.

Four Reasons Your Website Doesn't Get Visits

You've just launched a great new website for your business and are waiting for the leads to pour in. After all, everyone told you that putting your business online would increase your profits!

However, there is one issue: you aren't receiving many visitors! This is a very frustrating situation after investing so much time and money in establishing a website.

What the hell is going on?!

To be honest, there could be a variety of reasons for your site's lack of traffic. Here are the top four reasons why your website isn't receiving much traffic.

1. You're focusing on the wrong prospects.

This is a very important step to take, whether you are a marketer or not. You must first determine which group of people you want to target and then create content (such as website writing and design) that appeals to them.

True, it's vital to know your target demographic and build your website around them. If this step isn't completed correctly, you'll either attract the wrong leads to your website (i.e., people who aren't interested in your brand, services, or products). You get very few (if any) visitors.

So, how can you know if this is the main problem you're experiencing? Visitors don't spend much time on your website. You can see how long your visitors stay on your site.

2. Your website isn't user-friendly (UX).

Have you ever been attracted to a company and clicked on one of their promotional commercials, only to be trapped waiting for their landing page to load for what felt like an eternity? You eventually feel frustrated and press the X button.

It's no longer worth your time, even if you're interested in what they have to offer. Unfortunately, for many businesses, this is a terrible reality. Their websites simply take a ridiculously long time to load. Not to mention the fact that when the visitor finally gets to the website, they are greeted with a difficult-to-navigate layout and difficult-to-read content that hurts their eyes.

3. There isn't any good content on your site.

The next reason is linked to the preceding ones. If the content is difficult to connect with, visitors will not want to visit your website.

Low-quality content can appear in a variety of forms. The following are a few examples of what could be causing traffic congestion:

  • ·A landing page that isn't effective in converting visitors. Calls to action on your website are ineffective (CTAs).

  • Your blog content isn't attracting the right visitors, is of poor quality, or you don't even have one. The writing on the internet is difficult to understand or contains grammatical mistakes.

  • ·You offer no (qualitative) incentives for visitors to visit your website and engage with your brand.

Your website's content should be of high quality.

4. Your website isn't well-designed.

If you don't have a solid SEO strategy in place and haven't included (the right) SEO keywords, your website isn't optimised. As a result, you're probably getting very little organic traffic and ranking low in the search engines.

Why Is Website Optimization Your Best Friend?

Consider the following: Google, one of the most well-known search engines, recognizes your organization as a powerful industry leader since you consistently develop and upload fantastic, SEO-proof web content that your visitors genuinely relate to.

Your website is so outstanding that Google ranks you at # 1 for every related search that your target audience may perform. Your website goes up as a result of this desired position, and you gain more attention than ever before! Wouldn't that be amazing? So, how do you go about bringing this to success?

To begin, optimise your website for SEO so that search engines and their search bots can find it. If your content is good (and, more importantly, better than the competition's), you will progressively improve in rank and gain more organic traffic.

Continue reading to learn how to use website SEO as a secret weapon.

How to Improve Your Website's SEO and Conversion

In the next section, you will learn about 5 critical tactics for improving your website, such as SEO keyword research, blog optimization, backlinks, and more.

Let's get this discussion started!

1. Know Who You're Trying to Reach

Identifying your target lead is the first step in properly optimising your website. Your target persona or audience is referred to as this.

As previously said, identifying your niche market and creating content that attracts, connects, and inspires them is the key to successfully advertising your business through your website.

If you haven't done any study into the complexities of your target audience, you should start by doing some research on your ideal visitor's:

Wishes, wants, and aspirations

You may set your website to deliver in a way that is more appealing to your audience after you have a better understanding of who they are.

2.Conduct keyword research for your website.

Before you start keyword research, make sure you're familiar with SEO terms like long-tail keywords, anchor text, SEO titles, meta descriptions, and internal links.

After you have a better understanding of these phrases, you will be able to do SEO keyword research and carefully construct content around them.

Then, to help you with your research, use keyword research tools like SEMRush, Keywords Everywhere, and Moz Pro. If you decide to include a certain phrase on your website, these tools will show you how many people search for it and how much competition there is.

Keywords may be utilised across your website, from the home page to individual blog posts.

On-page SEO refers to the keywords you employ in your website's headers, title tags, internal links, and other locations.

Any website's on-page SEO is critical, and it may greatly enhance traffic and search exposure.

3. Produce High-Value Content

It is impossible to exaggerate the value of content in website SEO.

In all of your marketing endeavours, remember this basic rule: the quality of your material takes precedence over the volume of information you supply.

That isn't to say you shouldn't produce as much stuff as you can. If you decide to increase your content production, however, you must ensure that the quality of your material does not suffer.

After all, the value your content delivers to your audience should take priority over the amount of’ stuff' you create.

Blogs are a great way to get your SEO strategy off to a good start. Thanks to a well-crafted blog, you may even become an industry thought-leader who is recognised and backed by SEO bots.

Consider what questions your target audience could have about your company, industry, or other topics before you start writing your blog. Then, in response to these questions, make blog postings. Make sure each post's SEO title, H1 title, meta description, slug, and introduction contain SEO keywords!

A lack of website visits can be attributed to a multitude of causes, including poor user experience, as previously noted. To enhance your entire UX, start by looking at the usability of your website design.

Is it easy to navigate the pages of your website?

Is the copy on your website readable?

Is the colour scheme and typography you've chosen appealing?

Is there anything on your website that allows users to engage and communicate with you?

After that, you may do A/B testing to see how well your website is performing.

Discover ideas for reducing the time required for your web pages to load so you don't leave visitors waiting.

4. Make Your Website Responsive to Mobile Devices

Mobile phones contribute for 50% of worldwide web traffic, according to statistics.

As a result, your website should be mobile friendly, especially for iPhones and Android devices!

Make careful to test your website on a range of mobile devices before making it mobile-friendly.

Think about the following issues:

Is a section of your content being chopped off?

Is your navigation still in working order?

Is the image distorted in any way?

How long does it take for the page to load?

Are incentives, internal links, buttons, and call-to-actions (CTAs) still available to visitors?

If all of these conditions are met, you are ready to start!

5. Build a backlink profile for your website

You must get some backlinks to your website if you actually want to optimise it for SEO.

A backlink is a link from one website to another.

You are providing a backlink to another domain when you link to it from your own.

You will, however, acquire a backlink if they externally connect to you.

If you have a well-respected, high ranking blog entry, for example, it's possible that another site may wish to link to it in order to enhance their own authority.

You'll receive a backlink in exchange!

Backlinks are incredibly beneficial since SEO algorithms recognise when other websites link to your content and typically increase your ranking as a consequence.

Plus, there's a lot more.

The more backlinks you get, the more visibility you'll get!

Is it still difficult for you to attract visitors to visit your website?

Don't quit too soon!

With the help of our expert digital marketing strategists, we will help you take your website to the next level.

At Oceansem, we have professional website optimizers, A+ account managers, and knowledgeable SEO copywriters on staff who will get your website back on track.

To organise a free website growth plan consultation with one of our experts, contact us now.

3 views0 comments